True Detective
Season 3 Now Streaming Video
Project
Create an instagram in-feed video for True Detective Season 3 which helps direct users to stream the full season
This project used unit photography of key characters from the season, each photo carefully split into multiple layers and animated using an Adobe After Effects 3D Camera. Intense texture and grit was applied to the artwork to help unify the video with the True Detective brand. Effects were then overlaid to give the video a more mystical atmosphere, matching the semi-supernatural aspects of the show.
Process
We used show photography of each character, splitting each image into several layers based off proximity to the camera. We then animated these layers to turn the static photography into 3D environments.
Effects were applied to the photography in order to create a more dreamlike or ethereal feel. Elements were obscured by these effects in order to match the show’s theme of deteriorating memory.