Westworld

Season 3 Key Art Animation

Project

Animate the Key Art for season 3 of Westworld

The artwork needed to add motion and visual interest without compromising the integrity of the artwork.

One special element of this Key Art animation is that it loops. This was beneficial for some of its use cases, particular as a banner on Facebook.

Process

To add motion and atmosphere to the Key Art we overlaid layers of weather effects. Sand particles were created using the plug-in Trapcode Particular, while the more solid gusts of sand were adapted from sections of the original artwork filtered through distortion effects.

Several animation options were created for the central robot element, each testing what elements on the character should move, and how fast this movement should be. We determined that the more subtle animation fit best in the context of the artwork.

To give the environment more authenticity and visual interest we used After-Effects 3D layers and camera movement, gently zooming in on the visual focal point of the artwork.